I Let “The Era’s Tour” Rebrand My Business… and WOW! 🤩
I really didn’t plan to rebrand my entire business… and yet, here we are. 😆 What started as casually watching a YouTube series somehow turned into a deeply creative hyperfocus — in the best way. And honestly? I think this might be my favorite version of Chasing Wonderment yet. 🤩
I recently found this AMAZING series on YouTube by Kayleigh called “The Era’s Tour” where she uses Taylor Swift’s entire Album collection to guide you through a rebrand. And let me tell you — it. is. AMAZING. ✨ 🤌🏻
It really got my creative juices flowing, and since I’ve desperately needed to update All The Things for Chasing Wonderment, I ended up rebranding… everything. And I also got a few new ideas, too. (We’re all shocked.)
I thought I’d share some of the creative elements I’ve made after obsessively working my way through the entire YouTube Series in, like… 2 days. 😂
The first thing I needed to do was update my vision for the brand as a whole — which I used to design my new homepage. I’m aiming for a blend of adventure & cozy, with a healthy dose of “dirt” to keep the idea of intentional living grounded in reality. (Because… life is messy, and that’s okay!) I refreshed the brand colors, logo, and added a few little extra details.
Once I built the homepage, it was time to dig into The Wonderment Community. The branding is pretty cohesive across each area of the business, but there are definite shifts for each “planet” in the Chasing Wonderment Universe. 😆
For The Wonderment Community, the theme shifted to a “coffee with friends” vibe, and I added some coffee-toned, woody browns. I wanted to create an atmosphere of connection, belonging, & an easeful sense of gathering together.
Next, I had a fresh idea for my email list! Introducing… THE WONDER CLUB!
This is probably the biggest shift in branding, because I immediately knew it needed a little sparkle. ✨ Twinkle lights, brighter brand colors, and sunlight pouring through an open window led me toward creating a “planet” designed to encourage & inspire — through short, sweet notes delivered right to your inbox.
Then the blog needed a refresh! The hardest part was actually figuring out how to create a sidebar, since I wanted to bring back a bit of that old-school blogging style. 😁 For the blog, I’m going for a muted, journalistic vibe — almost like you’re peeking in the window of my life. Cozy chairs, coffee, and foggy windowpanes helped create a more authentic, unedited atmosphere.
Next up: the Collecting Wonder podcast and YouTube channel! 😍 I wanted to create a space that feels like you’ve been welcomed into my home for a cup of coffee and a chat. ☕️ The brand colors lean back into greens and browns, with inspiration pulled from coffee mugs, green velvet couches, and leather-bound journals.
Okay… last, but not least: my social media platforms! I wanted to blend ALL the previous “planets” so I can add a little sparkle from The Wonder Club while keeping the restful, cozy-lux vibes of my beloved velvet couch. 😆 I want my social media to feel inspiring and encouraging — like we’re scrolling Pinterest together.
This entire rebrand feels less like something new, and more like coming home to something that’s always been here.
Every piece of this—every “planet,” every texture, every little detail—feels like a deeper expression of what Chasing Wonderment has always been about: finding beauty in the middle of life’s mess, creating space for both adventure and rest, and choosing to live with intention in a life that rarely goes according to plan. 😜
I’m sure it will continue to grow and change (just like me!). But it feels like home — and that’s what matters most to me. I’m so excited to keep building this little universe… and I’m really, really glad you’re here. 🌿
If all of these vibes are right up your alley, you can join The Wonder Club (there’s a signup in the sidebar!) Or, if you’re craving a deeper sense of connection, The Wonderment Community is always open for you to come sit, stay awhile, and be part of something genuine & real. 🥰
Welcome to my Blog!
I’m Kate — Wife, Momma, & Wonderment Chaser. I’m here to share sneak peeks into my life… including the good, the bad, and all the messy in-betweens. I hope this space inspires you to pause, reflect, and chase your wonderment!
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